

Crane Primary Park School wanted an uplifting identity to reflect their new mission strategy. They are located by the River Crane and have large playing fields. The logo communicates the positive nature of their location and a sense of place, whilst projecting a look and feel which is appropriate to the age of the children. The colour palette established in the identity has been adopted throughout the school's decor, signage and uniform. After the identity was established I worked with a specialist CMS provider to design the UI for their website. I was then asked by Crane Park Day Nursery, a day care facility on the same site to create a logo that was part of the same family and reflected the close ties between the two establishments.